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What are TV Ads Really Saying?

Read this before listening: A note regarding reverse speech audio samples.

Imbedded language that is incongruent with the intended message of an ad can adversely affect sales. Would you buy these products if you consciously heard the reverse language in these commercials?

Got snakes? A cable television company...

Forward:
To get online at speeds up to seventy times faster than dialup and up to twice as fast as DSL standard package
Reverse:
Snake doctor’s nights

If you are judged by the company you keep, who ya gonna run with? The Ford Motor Company...

Forward:
Ford built for the road ahead
Reverse:
I can run with the flake

During the Presidential Campaign. A political action group attempted to discredit Mr. Bush with a series of satirical ads. Part of the reason for their failure could have to do with the discouraged tone of the backwards messages.

The full sentence, spoken by an impersonator, was: “As your president, I thought I’d take a minute to let you know what I been up to.”

 

Forward:
As your president
Reverse:
This is bullshit

Forward:
As your president, I've been real busy, so I thought I'd take a minute to let you all know what I been up to
Reverse:
It's not our house

Kids are finicky. Crest launched a mildly received campaign to market a new "differently" flavored toothpaste for children. This hidden message reveals the flaw in that strategy.

Forward:
With a flavor that's so..o..o different
Reverse:
That the real trouble

A congruent backwards message can enhance the intended communication and lead to the desired outcome.

Everybody loves a clown. A popular local newscaster strives to get the viewers' attention.

Forward:
Central New York's first newscast starts right now
Reverse:
I treat jokes so you'll notice

She's weird but congruent. The controversial Jenny Jones Show enjoyed a large market before reality shows began to take hold.

Forward:
We do something on this show that nobody else does
Reverse:
That's why you're the one

Remember the successful Hair Club for Men? Maybe a motivation to use their service was revealed in this reversal.

Forward:
The men like you, who discover that you don't need drugs or chemicals
Reverse:
Be naughty

During the height of their campaign, the drive to purchase from Hair Club could have been described as "feverish." This reversal could explain the purpose of the "before and after photos."

Forward:
Which includes a whole new series of before and after photos
Reverse:
Fan our fever